Marketing Services

Marketing continues to evolve rapidly. Areas such as search engine optimization (SEO), keyword optimized press release and text writing, and web design require technical skills and
specialty knowledge to produce measurable results..

Drawing on decades of experience with high-growth companies, we work alongside you to position and deliver your technology products and services to target market niches. We focus where there is a clear need for products and services and where the size of the opportunity aligns with our client’s strategic goals. Using an incremental approach, allowing time for review and fine tuning, we use strategic and tactical measures that match your company’s ability to scale and grow.

We tailor our services to your needs. Typically, we seek answers to the following questions:

• Who and where is your market?
• What do they want, and how do we get to them?
• Who should you target first, and with what?
• What is the best way of getting and holding your customers’ attention?
• Where do we go from here, and what do we need to ensure growth?

 Examples of the types of work we do:

 Targeted research and one-off work:

• Market research and analysis to understand overall market dynamics or to specifically identify the best customer groups
• Product and service planning and packaging
• Competitive analysis and positioning
• New market feasibility assessments
• Business plan or investment memorandum development assistance
• Prepare for and assist with funding

 Contribution to Business Strategy and Execution:

• Customer profiling
• Marketing and communications strategy online and offline
• Corporate and product messaging
• Benchmark and metrics
• Execution
• Lead generation